Description
As the provision of financial advice becomes more professional, with higher qualifications becoming standard, advisers need to adopt professional standards for the methods they use in formulating and delivering advice to clients in an increasingly demanding market. This new edition provides a complete guide, starting with the definition of the scope of financial planning in a rapidly changing environment and ending with the 10 golden rules of financial planning.
Key features
• Helping clients to avoid being swayed by the biases revealed by behavioural finance.
• Using the 6-step approach to financial planning.
• Analysing client’s needs, defining values, risk profiling, expectations.
• Operating in a regulatory framework focussed on ethics and professionalism.
• Financial planning in practice with evaluation of the pros and cons of the principal planning strategies.
The book is divided into four parts covering:
The scope of financial planning – The real benefits to the client of financial planning, categorising clients, behavioural finance and its application.
The financial planning process – Defining the advice proposition for clients and adviser charging methods, the process of financial planning – the key six steps, and the investment process.
Analysing and fulfilling needs and wants – Fact finding and agreeing client aims and objectives, client management issues, the main analytical tools, investment and risk profiling, key life stages.
The main areas of financial planning in practice – Financial protection, short term saving and investment, accumulation for retirement, retirement decumulation, estate planning, reviewing the plan, 10 golden rules of planning.
Taxbriefs
Taxbriefs has been at the forefront of financial publishing for over 35 years. It boasts a broad portfolio of newsletters, books and other publications writen by and for the intermediary market and its customers.



























